With the rapid expansion of digital media and the growing clout of social media, audience engagement has become more challenging. The customer experience is even more critical but aligning content across multiple platforms is not easy. Creating high-performing content that resonates well with your customer, based on a differentiated data-driven content strategy is the difference between success or failure.
THE NEXT CON will not only explore how content marketing is evolving but provide fresh insights into the channels, tools and strategies used by digital, SEO and content leaders to develop more personalised content marketing strategies.
THE NEXT CON is designed for content creators, senior management, digital marketing and communications leaders:
Get insights on how to expand your organic growth and improve your social reach
Learn more about how to create consistent quality content to improve engagement
Find out more about applying transmedia storytelling to your digital campaigns
Use audience data to plan and inform your content marketing strategy
Be inspired by proven knowledge, shared experiences and future trends in content marketing
Network and collaborate with speakers and industry peers
Agenda:
8.00 am
Growing Organic Audiences: SEO + Content + Ecommerce Converge By Sven Lung, CEO, Green Park Content
Transmedia Storytelling By John Caro, SEA Digital Lead, Unilever
Personalised Content: Data + AI By Prerna Pant, Co-Founder of Circus Social
11.30 am
Panel Discussion
Speakers:
Prerna Pant, Co-Founder, Circus Social
