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Lunchtime Talk: How to Take the Guesswork out of Content Marketing


Join us at our Lunchtime Talk series for the Unilever community to explore solutions for current challenges within the industry and find out about innovative solutions offered by LEVEL3 startups.

The marketing and advertising technology industry faces inherent problems such as content clutter and the difficulty in the creation of content that people resonate with, especially in these times when everything is at your fingertips.

The need of the hour is to communicate with relevant content that makes an impactful statement on behalf of your product. These problems exist because of the lack of local audience focus as content is often too brand or public relations centric, and created to deliver against short-term, campaign-driven metrics.

Richard Jones, Co-Founder and Chief Operating Officer and Peter Bakker, Co-Founder and Managing Director of IMMedia Content will introduce their new AI & ML driven content marketing automation platform, and share use cases to show some of IMMediate Platform's Key Features such as:

  • Proprietary algorithms will clean, collate and cross-reference data to content strategy for individual campaigns

  • Real-time consumption and engagement metrics

  • Predictive and recommendation modules that will forecast trends and white spaces

  • Recommend multi-market distribution plans and review metrics for individual campaigns

The session will cover these key areas:

  • Challenges facing content marketing in APAC as a global company with multi-country workflow management

  • How AI & ML technology can transform content marketing, making it more data-driven, reliable and ROI focussed

  • Future of content marketing: what needs to happen to create long-term audience engagement and maximum ROI?


12.00pm Introduction

12.15pm Talk by IMMedia

12.45pm Q&A

1.00pm End



Richard Jones, Co-Founder and Chief Operating Officer, IMMedia Content


Peter Bakker, Co-Founder and Managing Director, IMMedia Content

Shardul Bhatt, Head of Development, IMMedia Content

About the Company:

IMMedia is a content marketing company that offers a range of services; these include content strategy, content ideation and creation, and social media marketing and amplification.

Later Event: May 21
Mindshare: Media Dystopia