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Lunchtime Talk: Selling to Muslims - Tapping into a trillion dollar market

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Join us at our Lunchtime Talk series that brings together the LEVEL3 and Unilever community to hear innovative startups share their ideas, insights and approaches. Lunch and learn with us and be inspired by our resident innovators!

42% of the total SEA population are Muslims, so what is your Muslim market strategy? In this session, HHWT will be covering key topics such as the characteristics & trends of this largely underserved market. They will also be going through some of their success cases with brands such as Nestle, Bosch, and McDonald's. Learn more about this trillion-dollar market and find out how your brand can tap into the Muslim market!

The session will cover these key areas: 

  • Who are Muslims?

  • How big is the Muslim market anyway?

  • How are Muslim consumers different?

  • Success cases from Nestle, McDonalds & more!



12.00PM - 12.15PM: Introduction
12.15PM - 12.45PM: Lunch & Learn
12.45PM - 1.00PM: Q&A


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Melvin Goh - Founder of Have Halal, Will Travel

About the Company

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With a reach of 8.6M every month, Have Halal, Will Travel (HHWT) is one of the biggest lifestyle and travel platforms for Muslims in South East Asia. We conduct research to help brands such as Nestle, Uniqlo & Sony better understand Muslim consumers, and recommend the right advertising strategy to create meaningful campaigns.