As the COVID-19 pandemic continues to impact creative marketing production around the world, many brands are facing a real challenge when it comes to communicating with consumers. Hence, pressure on marketeers to deliver content quickly and cost effectively is greater than ever.
The good news is, even with a global lockdown and local restrictions in place, there are plenty of safe production options for creating content.
In this two-part webinar series, Joe Poynter, Managing Director Asia of Genero and Charlotte Grysolle, Client Director Asia of Genero will share different solutions for creating high-quality content and deep-dive into two “social-distancing proof” production routes : Augmented reality and animation.
Part 1: How to safely create content amidst COVID-19 | Tue, 19 May 3.00PM - 4.00PM
Discover different safe production solutions for creating high-quality content during the crisis. In this session, we will also explore different brand case studies, and gain valuable marketing insights on what, where and when to shoot.
Guest speaker: Ben Ducker, Co-founder and Creative Director of Rascal Creative
Part 2: Deep-dive into Augmented Reality and Animation as part of a marketing strategy | Tue, 26 May 3.00PM - 4.00PM
Explore how Augmented Reality and Animation can be part of your marketing strategy, and hear directly from professional AR and Animation creatives about the various aspects involved, as well as discuss solutions that best fit your brand.
Guest speakers: Travis Hunt, Creative Director of Explanimate!; Thomas Bourret, CEO and Co-founder of Simone
*Once registered, you will be invited to both parts of this series. The respective webinar links will be given closer to the event date.
Speakers::
Joe Poynter | Managing Director Asia, Genero
With over ten years of experience in creative agency, technology startup and brand marketing roles, Joe Poynter has build up a proven track record in building products, services and communications that transform brands and deliver business growth.
Charlotte Grysolle | Client Director Asia, Genero
Previously from New York, she moved to Singapore to take on the role of Senior Account Manager at Hogarth Singapore, winning the “Best Newcomer of the Year”, and then progressing on to be their Regional Account Director (Asia-Pacific). With more than eight years of experience under her belt, she is now a Client Director at Genero.
Ben Ducker | Co-founder and Creative Director, Rascal Creative
Co-founder and Creative Director of Rascal Creative, Ben Ducker is also a BAFTA qualifying film director, as well as an advertising creative director at VCCP and Fold7.
Travis Hunt | Creative Director, Explanimate!
With a background in screen production and digital design, Travis' passion for visual design, cinematography and digital art has led him to establish two brands, Ipermedia and Explanimate!. His expertise lies in animation, and through his two brands, he aims to bring high-end video production and animation to the masses.
Thomas Bourret | CEO and Co-founder, Simone
Co-founder and CEO at Simone, Thomas’ expertise lies in social Augmented Reality as well as social marketing, often marrying the two together. Prior to starting up Simone, he worked as a Creature TD and co-directed some short animations.
About Genero:
Genero is a global creative platform that enables marketers to tap into the world’s largest professional creative network. Genero’s solution is powered by a huge global network of remote working creatives and a tech platform that allows for easy online collaboration, with tools to manage the entire end-to-end production process. The added bonus is that this model also provides time and cost savings, which will be incredibly important to enable business recovery quickly and efficiently.
