An ancient proverb says: “Half the money you spend on advertising is wasted”. The question is, which half?
With the current global crisis, it is the time to find out which one and spark intriguing conversations that uncover how brand building is about connecting with customers meaningfully. Whilst it’s important to pinpoint the exact audience you want to target, it’s equally important to plan exactly who you want to exclude as nobody wants to target and spend dollars behind customers who aren’t likely to convert at all!
In this webinar, explore the concept of exclusion marketing with Quinn Pham, Director of Client Services at Meiro and instructor at She Loves Data. Discover how to build relevant and cost-effective targeting strategy that will maximise your marketing efforts.
Key Takeaways:
3 specific use cases for exclusion marketing that are easy to implement and apply to most businesses
Understanding of the importance of this strategy, especially in the current marketing climate
Practical tips on how to start no matter where you are on the digital marketing maturity scale
Sharing from guest speaker on how a global brand adapts their digital strategy to the crisis in a matter of weeks
*Webinar link will be given upon registration
Speaker:
Quinn Pham, Director of Client Services at Meiro and Instructor at She Loves Data
As a member of Meiro’s management team, Quinn leads the delivery of data integration and Customer Data Platform implementation projects for its largest clients in Asia Pacific by serving as a bridge between the business decision makers and technical experts. Quinn also volunteers as an Instructor on data analytics for She Loves Data, a non-for-profit organization with a mission to nurture the data science, business intelligence & analytics community and inspire more women in pursuing careers in these fields.
Community Partners:
