Capturing the attention of users without disrupting their online experience is one of the biggest challenges for brands. It is inevitable that most users ignore ads but there is an effective way to deliver them. Both behavioural and contextual advertising have a lot in common. However, there are a few key differences in how they go about reaching their goal. Behavioural Targeting monitors shoppers’ online behaviour and places ads accordingly while contextual focuses solely on the content of webpages. So, which one is better?
Contextual advertising is set to take over behavioural advertising in the next few years. One thing we should know about contextual advertising is that it helps brands to distribute the right content to the right people. Brands now realise the need to build a people-based targeting approach to meet their customers at the places and time that they actually want to engage with them.
Join Chriag Kotak, Chief Business Office of Jumper.ai. to find out how you can improve your advertising approach with Google’s new ad format, Google AdLingo. He will also share ways to build two-way brand-customer interactions and how you can personalised CTAs for customer segments, through Conversational Display Ads.
Key Takeaways:
Getting started with Google’s new ad format, - Google AdLingo.
How does conversational advertising work?
How can you use conversational ads for your brand?
Understanding customer motivations and personalising CTA’s with Conversational AI
*Webinar link will be given upon registration
Speaker:
Chriag Kotak, Chief Business Office of Jumper.ai
Community Partners:
