Time is running out for third-party cookies! Amidst rising consumer expectation regarding user privacy, Google has made the decision to kill third-party cookies in Chrome browsers by 2022. As Chrome makes up almost 60% of the browser market share, it is likely that other platforms will soon follow suit. Why?
Cookies doesn’t need any introduction. It is the most common method of identifying users online and have been an essential pillar for online ad targeting. While both first-party and third-party cookies both perform the same functions, first-party cookies collect analytics data and other functions to facilitate user experience, while third-party cookies are used for cross-site tracking, retargeting and ad-serving.
Killing third-party cookies may result in various complications for the AdTech ecosystem. However, they have been a dubious data source, with numerous problems arising from issues such as cross-device and cross-browser deduplication, ad blockers, and many more. Join Marcelo Bittencourt, Managing Director APAC of Green Park Content in LEVEL3’s first webinar to uncover the reason behind the fall of third-party cookies and how you can be prepared for the implications.
Key Takeaways:
Why first-party data is now more important than ever
Data or Audience: Which one comes first?
*Webinar link will be given upon registration
Speaker:
Marcelo Bittencourt, Managing Director APAC, Green Park Content
With over 20 years of experience in digital communication, publication and SEO, Marcelo is passionate about helping brands through digital transformation. He has worked with brands like Nivea, Telefonica, Intel, McDonald's, Pepsi, Danone, Nestle and Unilever.
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