Lunch & Learn is our new series that aims to educate and train our community about new trends, technological tools that can shape they think, and learn new professional skills!
Who Needs Marketing Anyway?
That’s like asking whether a golfer needs a caddy or, if you prefer your sports a little faster, whether a rally driver needs a co-pilot.
A good marketer defines your audience, names your product, develops effective messaging to stand out from the competition and evangelises your differentiated service to customers and influencers. Oh yeah, and creates demand to drive growth.
Like a caddy, they can read the greens, select the club, guide the direction of play; like a rally co-pilot they can operate at speed, adapt to changing terrain and stay one step ahead of the twists and turns ahead. They provide a vital link between engineering and sales and they help define the mission of a startup.
When should founders hire their first marketer? When should you hire a CMO? What can marketing do to help you grow from start up to scale up?
12.15pm Lunch & Learn
Ben Munroe, Director in the Cisco Security Group, is responsible for all portfolio, solutions and security intelligence product marketing including the Cisco Cybersecurity Report series; he has overseen a diverse set of products and solutions at Cisco such as web and email security, policy and access, service provider, IOT cloud and Network as a Sensor & Enforcer. Ben joined Cisco through the Sourcefire acquisition prior to which he held senior management roles in the International Sales & Marketing organization.
In 2014, Ben moved to San Francisco to focus on the Cloud security group and strategic partnerships and has since built the team to cover multiple architectures. Prior to Sourcefire, Ben spent 10 years working for IT and cybersecurity companies including TippingPoint and IBM.
In partnership with: