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Lunchtime Talk: Video Storytelling - How Do We Get Audiences to Stop Skipping Ads, and Start Sharing Them

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Join us for our Lunchtime Talk series that brings together our corporate partners to hear game-changing tech startups share their ideas, insights, and approaches. Be inspired by our resident innovators!


"People don't buy for logical reasons. They buy for emotional reason." 

With Adblockers and skippable ads, telling online audiences an authentic story to engage with them emotionally is paramount in today's digital context.

Technology may have changed the way we share stories, from paper to film, broadcast to Internet, but one thing doesn't - the need for humans to tell stories. 

Join Derek to learn more about how to Viddsee creates emotional connections with today's online audiences. 


The session will cover these key areas:

  • Storytelling with video content for a social mobile audience
  • How to develop stories to entertain and engage your audience online
  •  Sharing case studies of how we made stories travel widely online   

Agenda

12.00pm Introduction

12.15pm Lunch & Learn

12.45pm Q&A

1.00pm End


Speaker

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Derek Tan - Co-founder, Viddsee

About the Company:

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Viddsee is an video entertainment platform that produces and markets short films, documentaries and web-series content.Their films have generated over 1 billion views through Viddsee’s platforms and channels, leveraging on their proprietary marketing insight of content, audience and filmmaker communities.