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Lunchtime Talk: Trade Marketing 3.0 - Bridging the Offline Gap & Discovering New Growth with Customers

Join us at our Lunchtime Talk series that brings together the LEVEL3 and Unilever community to hear innovative startups share their ideas, insights and approaches. Lunch and learn with us and be inspired by our resident innovators!


Despite intense competition from online businesses, offline retailers remain a cornerstone of many neighbourhoods - a place where people meet, and interact physically with their favourite brands.

Even with intimate customer knowledge, offline retailers are often ill-equipped to collect and monetize this information. Manufacturers have limited visibility on their sales performance, especially in fragmented markets in SEA, and have to rely heavily on third party market research companies to provide aggregated, sample-based, low frequency insights that can’t do much for them.

Join Envolve Data, and learn about their proprietary technology that can help you access granular and real-time trade insights, and create a true win-win for both manufacturers and retailers.


The session will cover these key areas:

  • How it’s possible to generate the same quality of insights in traditional offline retail that you get from digital channels.

  • The future of Trade Marketing and how it requires access to real-time, shared customer data to succeed.

  • How an agile collaboration with retailers can accelerate your journey towards becoming a data driven organisation.


Agenda

12.00pm Introduction

12.15pm Lunch & Learn

12.45pm Q&A

1.00pm End


Speaker

Brett Mather - Founder & CEO, Envolve Data

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Damien Kopp - CTO, Envolve Data

About the Company:

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Envolve Data is an intelligent analytics platform for retailers and manufacturers to share insights in real time. Connecting deep industry knowledge with AI innovation, Envolve is on a mission to change how FMCG uses data to grow. In closed beta in Singapore, Envolve now captures more than 25,000 real time shopper transactions every day