Join us at our Lunchtime Talk series that brings together the LEVEL3 and Unilever community to hear innovative startups share their ideas, insights and approaches. Lunch and learn with us and be inspired by our resident innovators!
Smartphones have become the most widespread and personal medium of all times, naturally leading to the rise in mobile ad-spendings. However, mobile ads still suffer from an almost complete absence of user-experience and user-response, resulting in assumption-based marketing decisions and bored users.
Advertisers that want to generate sustainable success in a mobile-first world need to reinvent their mobile strategy. Basing marketing decisions on assumptions is not sufficient anymore, gathering sound and dynamic knowledge about the needs and interests of specific target audiences is the key to successful mobile advertising.
Learn how to base your future mobile marketing decisions on exclusive data and gain insightful prospects for your company.
The session will cover these key areas:
- Mobile advertising trends
Accessing first-party data sets
Drive user engagement though propriety audience targeting tools
Agenda
12.00PM – 12.15PM: Introduction
12.15PM – 12.45PM: Lunch & Learn
12.45PM – 1.00PM: Q&A
Speaker
Wagawin is the sole provider of LivingAds, the first ad-solution worldwide which entertain users while collecting their real interests. The German-made technology measure emotions, reactions, psychological patterns and many other exclusive insights during the ad consumption. With this unique approach, Wagawin has sole access to billions of unique first-party data sets, rapidly growing day by day.
