Join us at our Lunchtime Talk series that brings together the LEVEL3 and Unilever community to hear innovative startups share their ideas, insights and approaches. Bring your own lunch and learn with us and be inspired by our resident innovators.
For the past few decades, an intangible wall has existed between brands and their consumers, limiting direct access between the two and creating an inevitable barrier of sorts. Due to limited consumer information, marketing has been dubbed a 'guessing game' instead of being an activity driven by ROI (return on investment).
Additionally, the rise of tech giants like Amazon and Google has solidified these barriers, forcing brands to adjust and adapt faster than before. There is a real need to hone marketing strategies to become more targeted and predictive, leaving the old 'spray-and-prey' techniques behind.
Learn from Snapcart Founder Reynzran Royono on the future of our retail landscape, and how brands can leverage big data to pave their way to success.
The session will cover these key areas:
- Retail Landscape
- 3 Factors that Affect Current State of Retail
- Examples on How to Leverage Offline Purchase Big Data to Win in the Market
Agenda
1200 – 1205: Introduction
1205 – 1230: Lunch & learn
1230 – 1245: Q&A
Snapcart provides real-time shopper & consumer insights for brands and retailers across Southeast Asia from price & promotion tracking to basket analytics.
