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More effective Product Innovation by combining Big-Data and Neuroscience

In today's world, it's all about the brains, big data, and brands. Join us as Dr. Jonathan T. Mall, founder of Neuro Flash share about how your brain lies to you and inherently impedes the creation of successful product innovation. 

When people innovate, they are subjected to a number of predictable psychological biases that often prevent sustainable innovation. To ensure that your innovation process works and delivers new products that consumers actually want, you better start accounting for human behavior. In this talk, you'll learn how to use Big-Data and Neuromarketing to prevent falling into innovation pitfalls and how to ensure that new products are actually appealing to your consumers' brains.

Learn about:
  • The subconscious associations that generate consumer demand
  • The emotional triggers that persuade to buy
  • The methods for finding your most effecive marketing message

1700  Arrival and Registration
1715  Introduction & Presentation
1745  Q&A
1800  Networking
1830  - End -


Light refreshments will be provided.


After doing his studies in Amsterdam, the UK and Groningen, Jonathan was seduced by the opportunity to optimize consumer experience using Psychology and machine learning and led the Science team in a IBM Big Data Venture.

Afterwards, he founded Neuro Flash, a marketing and branding institute, helping big Brands to elevate their marketing, by matching marketing material with subconscious desires. Neuro Flash effectively combines Neuromarketing and Data Science / big data, to deliver actionable insights within 2 weeks.