Join us at our Lunchtime Talk series that brings together the LEVEL3 and Unilever community to hear innovative startups share their ideas, insights and approaches. Bring your own lunch and learn with us and be inspired by our resident innovators.
Brands that survive the next 10 years will see 50% of their consumption come from consumers they don't know today. As times change, so does the consumer of that generation, with all their quirks, habits and aspirations.
How can brands stay engaged to a constantly evolving audience? How do you speak to young consumers as a hero, friend and supporter, instead of a nagging interruption?
Learn the art of creating meaningful conversations with mutual benefits to both parties, providing consumers opportunities to contribute to their communities, and brands, the data needed to make better business decisions.
The session will cover these key areas:
• Innovative twists on consumer engagement
• The future of meaningful brand advertising
• New business models that reach young consumers effectively
1200 – 1205: Introduction
1205 – 1230: Lunch & learn
1230 – 1245: Q&A
Meet LEVEL3 member, Greg Lipper of Happi.
Happi is a micro-survey mobile application that enables brands to understand, engage and converse with young consumers in the developing world. Happi combines surveys, lucky draws, charitable donations, promotions, engagement, recruitment, and philanthropy on one app executed in 45-second interactions with users, who use the app dozens or hundreds of times a month.