Join us at our Lunchtime Talk series that brings together the LEVEL3 and Unilever community to hear innovative startups share their ideas, insights and approaches. Bring your own lunch and learn with us and be inspired by our resident innovators.
Innovation as a Collaborative Platform
If you thought you knew “crowdsourcing”, this talk will change your point of view.
While the common assumption is to look towards the tried-and-tested, intelligent naivety may be a more unique approach to help brands think out of the box. This ability to foresee new possibilities through freedom from experience and preconceptions is gathered from the wisdom of the masses, who provide a viable source of fresh perspectives.
Crowdsourcing intelligent naivety identifies disruptive opportunities, forcing brands to rethink the role they play in their respective categories. Discover how a whole new generation of mass-collaboration platforms are pioneering the future of work by harnessing this crowd voice and redefining how we approach product and marketing innovation.
Using real-life case studies, this session will cover these key areas:
• How to reframe your innovation challenge starting with "outside-in" perspectives
• What the next generation of crowdsourcing platforms can achieve
• Best practices to leverage the capabilites of these platforms
• How to turn crowdsourced inspiration into actionable concepts
1200 – 1205: Introduction
1205 – 1230: Lunch & learn
1230 – 1245: Q&A
Meet LEVEL3 members, Joël Céré and Mário Braz De Matos of Flying Fish Lab.
Flying Fish Lab is is an open innovation consultancy that offers controlled disruption to brands by combining externally-sourced intelligent naivety with internally-sourced category expertise.