Join us at our Lunchtime Talk series that brings together the LEVEL3 and Unilever community to hear innovative startups share their ideas, insights and approaches. Bring your own lunch and learn with us and be inspired by our resident innovators.
Minimum Viable Data in Developing & Emerging Markets
Developing and Emerging markets have fast become the business focus of multinational corporations worldwide, as they provide ample opportunities for research, investment and growth. However, foray into D&E markets continues to pose significant challenges, including limited media channels, logistical costs, lack of real-time data and high engagement costs.
Adaptability to local infrastructure and culture is key to expansion into these markets, with data becoming the gateway to reaching the populations that matter. In this session, we will explore several trends in rural marketing and insights, delve into lessons learnt from Next Billion's work in APAC, India, and Africa, and discuss how to narrow data priorities to accelerate brand impact.
The session will cover these key areas:
• Rural activation
• Best practices for data design and utilization
• Opportunities for brands
1200 – 1205: Introduction
1205 – 1230: Lunch & learn
1230 – 1245: Q&A