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Insights into Unilever: Unilever Marketing Philosophy

Our Insights into Unilever series offers the startup community a window into the world of Unilever. Meet and learn from Unilever managers on the organisation, its marketing philosophy, and what's important to Unilever and their 400+ brands.

Join us at our inaugural session on Unilever Marketing Philosophy, and hear from Anser Aly, Senior Brand Manager of Unilever, as he shares with us about the successful marketing strategies behind Unilever’s global brands such as Dove, Knorr, Lipton, Lux and Magnum.

This session will help startups determine the best strategy to explore collaboration with Unilever, better craft its product or service value proposition, and discover opportunities to partner with one of the World's largest advertisers.

What you will learn:

  • Unilever's philosophy of "Crafting Brands 4 life”

  • Unilever's "ART thinking" and communications framework that focuses on authenticity, relevance and talkability in advertising and marketing messages for its products 

  • Unilever's marketing language - Understand the 6P's that fuel all brand conversations, and what do common terms like “increasing brand awareness" or "reach” truly means to Unilever's brand Managers

Who should attend:

  • Startup founders

  • Innovators

1745 Arrival and Registration
1800   Introduction & Presentation
1830   Q&A
1845   Networking
1930   -End-

SPEAKER: Anser Aly, Senior Global Brand Development Manager, Unilever Home Care

Anser is an award winning digital Marketer with 15+ years of FMCG experience in multiple Fortune 500 companies. He has worked in a variety of markets across Europe, South Asia, the Middle East and South East Asia.

NOTE: This event is strictly for startups and is part of a regular series by LEVEL3 to facilitate sharing between Unilever and the startup community. Email us at if you have any questions.