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STB Attractions Innovation Challenge: Launch Day

In Singapore, Attractions is a core pillar of the tourism sector, bringing about both direct economic benefits and demand for related industries such as accommodation, retail, and dining. Sightseeing, Entertainment & Gaming, which accounts for 21% of Tourism Receipts, was also one of the fastest growing components in 2017.

To enable the Attractions industry to stay ahead of the competition and continue capturing the mindshare of increasingly discerning visitors, we are looking for technology companies to come up with innovative solutions to solve some of the most pressing issues faced by the industry today.

Join us at the Attractions Innovation Challenge, where you will uncover exciting business opportunities with various attractions as well as supporting precincts.

We’ll unpack this Challenge at Launch Day on 14 January. Join us to find out what’s in store for you!


  • Managing labour more effectively to enhance productivity

    • Match demand and supply of casual labour pool

    • Engage frontline staff for continuous learning

    • Designing world-class customer service

  • Improve wayfinding

    • Improve language and cross-cultural communication

    • Enhancing visitor experience and driving revenue

  • Rejuvenate assets and refresh content

    • Manage diverse sources of information

    • Manage queues and crowds

*Please note that this event is not taking place at LEVEL3.

For more information, please visit the Challenge website, or send us an email at 

Earlier Event: December 18
Year-End Get-Together!
Later Event: January 14
HYPHA AgriFood Tech Asia Meetup #2