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Lunchtime Talk: The Humanization of Influencer Marketing

Join us at our Lunchtime Talk series that brings together LEVEL3 and Unilever community to hear innovative startups share their ideas, insights and approaches.

Influencer marketing is used increasingly by marketers to build trust with their consumers. Amongst today's generation, the most effective way to capture attention, is to appear in one's social newsfeed.

Despite the exponential growth and adoption of influencer marketing, brands often miss the magic formula in creating a trustworthy brand. In this session, Laurent and Jilleo from Narratrs will share use cases and insights in creating an impactful campaign with macro and micro influencers.

Laurent will also talk about how Narratrs help brands create a strong relationship with the influencers and their network of loyal & dedicated followers.

The session will cover these key areas:

  • Insights and use cases of successful influencer marketing campaigns

  • Building a trustworthy brand through influencer marketing

  • Why and how brands can build relationships with influencers’ network of followers


12.00pm Introduction

12.15pm Talk by IMMedia

12.45pm Q&A

1.00pm End


Laurent Verrier, Founder & CEO at Narratrs

Jilleo Lim Recio, Business Lead, Global at Narratrs

About the Company:


Narratrs is an AI-powered web & mobile marketing automation platform that focuses on the micro-influencer segment which generates more organic & higher engagements vs. traditional macro influencers, whilst providing a comparable level of reach.