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MLA: Building Sustainable Food Futures

The Australian red meat industry feeds 24 million Australians, contributes to 405,000 Australian jobs through direct and indirect employment and generates $14 billion in export revenue through the supply of more than 100 global markets. However, with emerging consumer trends impacting the role of red meat around the world, Meat & Livestock Australia (MLA) is seeking to drive innovation across the industry to develop opportunities in new products and routes to market.

MLA invites you to the Building Sustainable Food Futures event, as they launch their Singapore Innovation Division.

You will hear from Enterprise Singapore and Food Innovation Research Centre (FIRC), who will present research and opportunities in the food innovation space.

This event also provides an opportunity to network with fellow food innovation industry peers and forge linkages for future collaboration.

Programme Highlights

- Welcome Address by His Excellency Mr Bruce Gosper, Australian High Commissioner to Singapore

Introduction to MLA / Building a Sustainable Food Ecosystem by Mr Michael Finucan, General Manager, International Markets, MLA

Singapore's Food Landscape by Enterprise Singapore

Food Innovation in Singapore by FIRC

New Innovations in MLA by Mr Sam Bucolo, Design Thinker in Residence, MLA

- Lunch & Networking

Consumer Trends and Opportunities:

The ageing population

The fastest growing consumer segment is people aged over 60. Opportunities exist to meet the changing nutritional needs, lifestyles and life-stages of ageing populations, including providing red meat options that are easy to eat and digest.

Personalised nutrition

Consumers are becoming more connected to their own health and wellbeing through technology, and are seeking personalised diet and nutrition options to meet their individual needs and preferences. Opportunities exist to adapt meat products for customised delivery options and leverage the Australian provenance story to support consumer preferences.


Consumers are seeking alternatives to sweet, high carbohydrate snacks. With its high protein content, opportunities exist to develop and position products utilising red meat as an ideal nutritious snack on the go.

Food security and safety

Food safety is a primary driver of purchase decisions in many countries. Innovative technologies, packaging and value chain designs can leverage Australia’s ‘clean, green’ reputation, its nationaltraceability systems and freedom from major endemic livestock diseases to deliver consumer confidence.

Supply chains

The desire for fresh food delivered fast means there are opportunities around shortening supply chains. Consumers are also seeking to engage directly with brand owners who can provide information on their unique brand story, provenance of the ingredients and production methods.

MLA’s intimate knowledge of the industry, combined with direct access to valuable data and market insights, means we can help partners identify and validate consumer trends and product innovation opportunities. Through our Building a Sustainable Food Future initiative, MLA will be using a design thinking framework to identify and work with partners interested in these key themes, to explore new supply chain opportunities for high value growth.