Lunch & Learn is our new series that aims to educate and train our community about new trends, technological tools that shape how you think, and learn new professional skills!
Marketing in our current digital climate, has evolved from traditional marketing practices with the focus shifting away from annual spending on big budget campaigns. In this digitised market, search Engine Optimisation (SEO) has become a critical component to the success of businesses. Brands looking to engage with todays’ demanding customer, need to invest in SEO-driven content marketing.
3 Key Takeaways:
Why SEO should be your priority
What is an effective SEO strategy - Best Practices
Considerations for data-driven content
12:15PM: Lunch & Learn
With over 20 years of experience in digital communication, publication and SEO, Marcelo is passionate about helping brands through digital transformation. He has worked with brands like Vivo, Nivea, Telefonica, Intel, McDonald’s, Pepsi, Danone, Nestle and Unilever. Join Marcelo as he shares successful data-driven case studies and the considerations needed for search engine optimised content.
About the Company:
Founded in 2014, Green Park Content is a global brand publishing specialist. GPC uses data and creativity to produce SEO-driven, engaging, purpose-led content for progressive brands who want to own their customer relationships.