Ever wondered why are you not getting the results you are expecting from your investments in data strategy?
In this provocative session, we will explore how incorporating data into a decision-making process without changing the way we make decisions has led to frustration, conflict and underutilisation of data. Guided by the foundations of science, we propose 4 simple actions that will radically transform your thinking and empower you to extract value from your data like never before.
Jonathan joined MullenLowe Group in 2018 as Head of Data Science & Analytics. He is responsible for managing the Centre of Excellence, based out of Tokyo, Japan where they help our clients to intelligently predict and enhance customer experiences.
He joined MullenLowe Group after serving as VP Decision Sciences at GSD&M in North America. There, he built Analytics, Social Media and Marketing Technology teams who’s work was awarded three Canes Lions and won two SuperBowls.
Prior to this, he held several leadership roles at Accenture Analytics based out of New York, London and New Delhi. He built and managed the world’s largest marketing ROI program and was architect and programmer of their global media performance evaluation solution.
Jonathan is a creative problem solver, he systematically disassembles challenges and builds models and algorithms designed to help his clients win. His work has been consistently recognized for it’s scale, impact and novelty.
Jonathan graduated with a BS in Economics from The University of Georgia, where he was the General Manager of WUOG 90.5 FM and a Fencing Team Captain. Last year, he received a MS Analytics from Texas A&M University with a thesis on Predictive Sequential Association Rule Mining for Transactional Data.
12.00pm Event Welcome/ Networking
12.15pm Keynote by Jonathan Hart, Head of Data Science MLG: DATA DEBUNKED
12.45pm Panel with RedMart, Nugit and Tealium
1.15pm Q&A and closing
1.30pm Event End