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9 for 2019: Trends that matter to Asia

We hate trend presentations. They’re more like Sci-Fi novels, than novel ways of supporting your business. They always make sense in America, but rarely Asia. They usually apply to an up and coming hipster, Internet-only brand, and not established companies. That’s why we’ve created the Anti-trend report.

In 9 for 2019, we will talk about trends happening around us today, not in the distant future. Trends that are embedded in Asia, with no mention of Trump (okay, maybe just one). And that makes the link between how these trends can support real brands with real problems. Join us to find out how these trends can deliver an Unfair Advantage for your business.


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Mark Haycock, Group Digital Director, MullenLowe

As a 5-year old, Mark used to play ‘guess the TV ad’ with his Dad; he knew he was destined for a career in communications. Since then the mediums may have changed but the objectives have not, make it memorable, make it meaningful.

His career has spanned the grey skies of Manchester, the deserts of Dubai and now the rainforests of SE Asia. He’s been fortunate enough to win a few Effies, Lynx and Cannes awards along the way, and grew a beard just in time to be named in Campaign Magazine MENA’s 30 Under 30.

Outside of work, Mark can be found watching Liverpool Football Club, spending too much of his salary on food and travel, and obsessing over predicting the future.


10.00am Registration

10.10am Presentation on 9 trends

11.05am Panel Discussion

12.00pm End

Presented by 

Earlier Event: January 24
Wellness Zone: HASIKO Yoga
Later Event: January 31
Community Lunch: Lou Hei!