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9 for 2019: Trends that matter to Asia

We hate trend presentations. They’re more like Sci-Fi novels, than novel ways of supporting your business. They always make sense in America, but rarely Asia. They usually apply to an up and coming hipster, Internet-only brand, and not established companies. That’s why we’ve created the Anti-trend report.

In 9 for 2019, we will talk about trends happening around us today, not in the distant future. Trends that are embedded in Asia, with no mention of Trump (okay, maybe just one). And that makes the link between how these trends can support real brands with real problems. Join us to find out how these trends can deliver an Unfair Advantage for your business.


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Mark Haycock, Group Digital Director, MullenLowe


Paul Michaele Loiz, Global Brand Director, Unilever

Charlotte Mceleny, Publisher, APAC, The Drum


Steve Rhodes, Group Head, Blis


Damien Kopp, Co-Founder and Chief Technology and Data Officer,


5.00pm Registration

5.10pm Presentation on 9 trends

6.05pm Panel Discussion

7.00pm End

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