In recent years, marketing has undergone a fundamental shift from guesswork and “gut feel” to data collection and analysis. As data continues to play a major role in businesses and serves as a source of valuable insight on customer’s behaviour, full-funnel marketing has gained its popularity.
Tailored to each customer, this strategy allows businesses to not only focus on sales, but also nurture relationships and build better brand experiences. For e-commerce, a full-funnel marketing strategy is especially important because the industry revolves around customers.
Join this session to find out how Unilever incorporates and leverages full-funnel marketing strategy to deliver tailored customer experience. This is also your opportunity to learn how you can achieve a competitive edge and drive business growth.
About Deepak Subramanian:
Deepak Subramanian | Vice-President Homecare, SEAA & Global Head, Fabric Enhancers Category, Unilever
Deepak has worked in Unilever’s Sales & Marketing department and more recently, in the General Management, bearing full P&L responsibility. He has built significant strategic business and consumer insight by leading multi-million growth, turnaround and start-up business verticals, both in local operational roles and in regional/global roles driving strategy and innovation, across markets in Asia and Europe. Most recently, his leadership experiences have been in transforming Unilever to be more agile and responsive to the technology-led forces of dislocation in the industry.
Nakul Gaur | Senior Global Manager - eCommmerce, Media, Revenue Management, Account Management, Unilever
A well-rounded business leader and retail specialist with Unilever, Nakul has 12+ years of experience in setting up and sustainably growing eCommerce and Modern Trade business teams. He has innate understanding of Customer, Consumer and Ways of Working of Online/Offline retail through various stints in Marketing, Media, Analytics, Content Marketing, Net Revenue Management and Key Account Management
In his current role, Nakul leads digital transformation initiatives with C-level management and is responsible for growing Unilever brands competitively and profitably, by working closely with marketing, media, and sales leadership.
Hansol Lee | Senior Manager - SEAA Data Driven Marketing, Unilever
Hansol is a Digital Transformation & Marketing Analytics specialist, in both industry and consulting roles, with experience working in the UK, France, Germany and now, in Singapore. She is passionate about data and digital innovations, whilst understanding the importance of effective communication and storytelling to land and embed the impact of data and insights with the business.
The registration link is password protected. To sign up, please email Azra at azra@l3.work.