Over the last decade, the food industry has seen a tremendous loss in trust. A study by Mintel revealed that 43% of American millennials do not trust large food manufacturers and 74% of them wish that food companies were more transparent. This has led large, global food producers to lose market share to smaller, local brands. On top of that, the ongoing COVID-19 crisis has put a massive amount of pressure on the supply chain, causing various disruptions. This makes it even tougher for brands who wish to bring transparency to their consumers, integrate data sources and make relevant data available to end consumers.
Additionally, consumers are now increasingly concerned about food safety, creating a strong demand from the market to know where their food was produced, how it was packaged and shipped. Join us as Eric Somitsch, Solutions for Consumer Products - Agribusiness from SAP, Tim Hadsel-Mares, Regional Director APAC and Ricardo Garcia, Head of Partnerships & Blockchain Advisory Scantrust share how brands can leverage on traceability data for consumer engagement and unique marking of physical products in the consumer goods industry.
During this session, you will discover how Scantrust integrated their connected goods platform and SAP’s material traceability option. SAP will also share some of their past projects and methodologies driving towards greater transparency and engagement in the consumer goods industry. At the same time, learn how you can bridge the trust gap between brands and consumers.
Key Takeaways:
Learn fundamental steps toward regaining consumer trust for brands to deliver compelling stories around the provenance of their products in a mobile experience
Find out how to generate valuable data and insights on consumer behaviour through QR codes
Learn how QR code can obtain product feedback, offer onboarding to a loyalty program and more
Get useful insights on the steps and processes involved in restoring consumer trust
About Speaker:
Eric Somitsch | Solutions for Consumer Products - Agribusiness, SAP
Eric leads the team as a Solution Manager and assists companies in thriving with the Food Traceability & Safety business software. As a blockchain enthusiast, he has been with SAP Industries for 20 years, directly involved with the solution management strategies in the company.
Tim Hadsel-Mares | Regional Director APAC, Scantrust
Tim leads ScanTrust’s business development and enterprise sales in Asia-Pacific, with 15 years of international business experience across Asia, Europe, and Africa. His career includes account management at a WPP advertising agency, environmental consulting, and distributor network management for wire and cabling in the electrical transmission and distribution, rail, and telecom industries.
Ricardo Garcia | Head of Partnerships & Blockchain Advisory, Scantrust
Ricardo drives ScanTrust’s business Development & Partnership activities in the DACH region (Germany, Austria, Switzerland) as well as the blockchain space. Additionally, he is the co-founder and vice- president of BerChain e.V., a Berlin-based non-profit initiative to connect the Berlin blockchain ecosystem.
About the company:
Scantrust is a connected goods platform helping companies that depend on selling physical products in a connected world. They are involved in active brand protection, supply chain awareness, and direct consumer engagement benefits that are all enabled by securely binding physical goods with online identities.
SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best, with 77% of the world’s transaction revenue making use of an SAP system. Their machine learning, Internet of Things (IoT), and advanced analytics technologies ultimately help turn customers’ businesses into intelligent enterprises.
