Social platforms are now the go-to method for brands to connect with consumers. In Southeast Asia, consumers are increasingly purchasing products via social media as it is not only convenient, but also fast and reliable as buyers can communicate directly with sellers. If anything, the current pandemic has accelerated the social commerce trend.
In recent months, WhatsApp has experienced an increase in usage of more than 40%. One in five people is actively using WhatsApp, accounting for over two billion users globally. One WhatsApp feature that is gaining momentum is WhatsApp Commerce, a direct platform for businesses to engage and sell to consumers. Due to its extensive user base and easy connectivity, it helps brands transcend the borders of e-commerce and redefine conversational commerce to connect with consumers directly.
Find out more on the rise of WhatsApp as a social commerce platform with Chirag Kotak, Chief Business Officer of Jumper.ai. Discover how brands can build scalable commerce functions and offer consumers the convenience of shopping on communication platforms like WhatsApp without barriers.
Key takeaways:
WhatsApp Business API for E-commerce
Benefits of using WhatsApp Commerce and taking WhatsApp beyond support
Key points to take note while developing your WhatsApp strategy
Speaker:
Chirag Kotak | Chief Business Officer, Jumper.ai
*Webinar link will be given upon registration.
