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In today’s retail world, discovery, research and purchase are part of the same process. The distinction between sales and marketing channels is quickly vanishing, resulting in a collision of content and commerce.
Green Park Content has devised the best practices to naturally connect content and commerce through data-backed insight and technological platforms to ensure a smooth, complication-free customer journey
Join Sven, as he walks you through this new approach that provides retailers and brands with an arsenal of new and exciting ways to acquire, engage, convert and retain customers.
The session will cover these key areas:
Best practices on blending content and commerce
Insights into the content and commerce play books of leading retailers and brands
Technology and platform recommendations for supporting a balanced content and commerce strategy
12.15pm Lunch & Learn
About the Company:
Green Park Content is a global tech-oriented brand publisher that connects brands and people. Brand publishing defined as the production, management, distribution, and optimisation of marketing and sales content at scale has become essential to the future growth of every business, and critical to the success of every CMO.