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Lunchtime Talk: Boost Brand's Advocacy and Optimise Customer Journey to Purchase

Join us at our Lunchtime Talk series where our innovative startups share their ideas, insights and approaches with our corporate partners to explore collaboration opportunities. Lunch and learn with us and be inspired by our resident innovators!

Try and Review will be featuring results of their recent case studies, best practices in SEA, and sharing statistics on the crucial role played by ratings and reviews in customers' journey today. They will explore key techniques for collecting genuine and authentic reviews for brands and products, and share the ultimate guide to handling negative reviews and turning them into brand assets. Lastly, take part in a discussion on how to leverage user-generated content (UGC) to improve brand engagement, SEO, CTR and e-commerce conversions.

The session will cover these key areas: 

  •  Key statistics and figures demonstrating the power of rating, reviews and UGC.
  •  Where to start with UGC – Strategic approach and methodology.
  •  How to leverage on UGC, improve engagement, CTR and conversions.


12.00pm Introduction

12.15pm Lunch & Learn

12.45pm Q&A

1.00pm End



Alexia Sichere - Co-founder, Try and Review

About the Company


Try and Review helps FMCG & beauty brands to generate authentic and highly engaging user reviews, ratings & pictures. This wealth of content can be leveraged to feed their various marketing activities for awareness, product desirability & online sales.