Lunchtime Talk: Innovative Storytelling in an Asian Context

Join us at our Lunchtime Talk series that brings together the LEVEL3 and Unilever community to hear innovative startups share their ideas, insights and approaches. Bring your own lunch and learn with us and be inspired by our resident innovators.

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How do you tell a story to readers who are on different pages?

In a region home to over 2,000 languages, communicating to the masses can be a daunting, complex process. This part of the world is known for its highly fragmented landscape, with multiple languages, cultures and conversations. How do you tell a story to readers on different pages? What is it like to market to an Asian audience? With cleverly crafted content highly customised to suit each scene, marketers can get their message across to vast and varied audiences.

Come learn about the right tools and frameworks to faciliate storytelling that targets and compels, driving effective content marketing in a dynamically diverse region. Explore insights from multiple brand projects in Asia, on what it means to craft stories that provide real-world business solutions.

The session will cover these key areas:

  •  Implementing an Asia-focused, lean content methodology
  •  Leveraging subject matter experts to achieve the effective content strategy brands need
  •  How to create content that ties in better with brand objectives

 

Agenda

1200 – 1205: Introduction

1205 – 1230: Lunch & learn

1230 – 1245: Q&A

 

FOR: UNILEVER / LEVEL3 ONLY

 

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Meet LEVEL3 member, Chan Yiwen of Content.co

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Content.co is a complete content marketing solution for your team. Request for and discover new ideas, handle payment and review results through our collaborative platform. The platform has one of Asia’s largest community of experts and creatives: Have access to subject matter experts, creatives and thought leaders across Asia. The platform currently powers content for brands including Expedia, Carousell, Marriott International, Watsons and Unilever.