Digital content series


As the COVID-19 pandemic continues to impact creative marketing production around the world, many brands are facing a real challenge when it comes to communicating with consumers. Hence, pressure on marketeers to deliver content quickly and cost effectively is greater than ever.

In this two-part webinar series, Joe Poynter, Managing Director Asia of Genero and Charlotte Grysolle, Client Director Asia of Genero will share different solutions for creating high-quality content and deep-dive into two “social-distancing proof” production routes : Augmented reality and animation.


 

Part 1: How to safely create content amidst COVID-19

 
 
 
 

Discover different safe production solutions for creating high-quality content during the crisis. In this session, we will also explore different brand case studies, and gain valuable marketing insights on what, where and when to shoot.

Guest speaker: Ben Ducker, Co-founder and Creative Director of Rascal Creative

 

 

Part 2: Deep-dive into Augmented Reality and Animation as part of a marketing strategy

 
 
 
 

Explore how Augmented Reality and Animation can be part of your marketing strategy, and hear directly from professional AR and Animation creatives about the various aspects involved, as well as discuss solutions that best fit your brand.

Guest speakers: Travis Hunt, Creative Director of Explanimate!; Thomas Bourret, CEO and Co-founder of Simone