In recent months, Whatsapp has experienced an increase in usage of more than 40%. One in five people is actively using WhatsApp, accounting for over two billion users globally. One WhatsApp feature that is gaining momentum is WhatsApp Commerce, a direct platform for businesses to engage and sell to consumers. Due to its extensive user base and easy connectivity, it helps brands transcend the borders of e-commerce and redefine conversational commerce to connect with consumers directly.
Find out more on the rise of WhatsApp as a social commerce platform with Chirag Kotak, Chief Business Officer of Jumper.ai. Discover how brands can build scalable commerce functions and offer consumers the convenience of shopping on the communication platform like WhatsApp without barriers.