Mobile Engagement 201: Evolving Mechanics
Though you may be familiar with some of five million mobile applications that pervade online marketplaces such as the Apple Store and Google Play, did you know that these apps are also drastically under-utilised?
Brands have burnt money creating applications that fall below the consumer radar, along with un-targeted marketing. As a result, consumers download these applications but they fail to fully utilise them. It then begs the question: How are brands supposed to fully utilise their applications to engage with their consumers?
Find out how you can obtain the much-needed knowledge on what motivates your brands' target audiences, and learn to predict their actions and anticipate their thoughts. Discover the art of engagement to maintain your users' interest, and understand the pain problems from both the client's viewpoint, as well as the users' perspective.
RLClub provides valuable insights that can be of immense help to companies, the various brands that have secured a bountiful Return on Ad Spend (RoAS) of up to 3,300%, the common misconceptions in our digitising age, and calls to attention the dozen-or-so mechanics that motivates a consumers' actions.
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