FOR: LEVEL3 MEMBERS
Marketing in times of uncertainty and rapid change is tricky. While some see it as a time to cut costs and go dark, others see it as an opportunity to adapt to changing consumer attitudes and create marketing that’s even more meaningful & relevant. But not everybody gets to seize this opportunity. Some brands simply add to the noise of Covid-19 advertising without really knowing how to properly flex their message and stand out amidst the clutter.
This crisis is a make-or-break moment for brands to show that they’re truly attuned to people’s lives. So, let’s look beyond all the worthy predictions about the future and get inspired with practical ways marketing adjusts to consumer shifts “in the here and now” with a healthy dose of creativity.
Join us in a webinar with WPP@UL to discover insights & inspiration driven by COVID-19 that were used to create agile & adaptive marketing for today’s times.
As this is a closed door event, please request for an invitation at hello@l3.work to register.
About speaker(s)
Matthew Leem | Managing Partner at WPP@UL, Ogilvy Singapore
Mamp Grewal | Senior Brand Planner, Ogilvy
Geru Gotico | Senior Account Manager, Wunderman Thompson
About WPP@UNILEVER:
WPP@UNILEVER, a first-of-its-kind global WPP integrated agency based out of Singapore draws upon the power of WPP’s communication experts to navigate the ever changing creative, media and research landscape of today and tomorrow. The agency purposely designed to chart new territory, hand-in-hand with Unilever is responsible for Unilever’s Beauty and Personal Care portfolio comprising global brands like Pond’s, Vaseline, Comfort and Lux.
WPP@UNILEVER offers true integration with co-located teams (Ogilvy, Wunderman Thompson, Mindshare, Kantar Milward Brown and Design Bridge) all based in-the-house (not in-house) with Unilever and work holistically together across ALL platforms. The key to our success is our people, innately curious, creative, and connected working toward a shared goal – building our client’s brands and delivering fully integrated campaigns that reach over one billion consumers every single day.