Annually, Mindshare in collaboration with Unilever invites the world’s biggest content marketing companies to pitch creative & award-winning ideas to the marketing teams. Well-known content marketing experts are invited to inspire and educate the Unilever marketing fraternity on all things content.
This year’s theme for the event is to drive brand purpose by leveraging the power of Pop Culture. Experts such as Google, Twitch, Disney, Sanrio, Kantar Riot & Laliga will be invited to share their knowledge on emerging pop culture topics. Also, leading content creators such as broadcasters, publishers, digital content networks and production houses will be in the house and pitching their ideas to global brand teams.
About the company:
Mindshare is a global media and marketing services company created in 1997. As one of the world’s largest media agencies, Mindshare is responsible for a large majority of WPP's global marketing billings and campaigns.